Advertise in Israel
How to Effectively Advertise Your Business in Israel
Israel has a thriving advertising industry, with many options to promote your business locally. However, advertising in Israel comes with its own intricacies that require careful planning and strategic execution.
In this comprehensive guide, we’ll explore the best practices for advertising in the Israeli market, along with tips tailored for different industries and budgets.
Getting to Know the Israeli Advertising Landscape
Israel’s advertising industry is highly developed, especially in major cities like Tel Aviv and Jerusalem. Here are some key facts and figures:
- Total ad spend in 2021 reached over 5 billion ILS, with 2.6 billion ILS in digital ads.
- Television remains the top medium, capturing 36% of spend. But digital ads are rapidly growing at around 15% per year.
- The leading sectors for ad spend are finance, telecom, and technology.
- Israelis are heavy internet and mobile users, spending an average of 10 hours online per day.
- Major publishers include Keshet, Channel 12, Ynet, and Walla. Main broadcasters are Keshet and Reshet.
- The population is concentrated in urban centers like Tel Aviv, Jerusalem, Haifa and Beer Sheva.
As you can see, Israel provides a vibrant mix of traditional and digital advertising opportunities. Now let’s explore effective strategies for key media.
TV Advertising for Maximum Reach in Israel
Television remains the dominant advertising medium in Israel despite digital growth. Here are tips for successful TV campaigns:
Choose the right mix of channels
Look at ratings and target specific demographics on channels like Keshet, Reshet, Channel 12, etc.
Primetime spots drive the most reach
Bid for spots during peak evening hours from 7-11PM. But be ready to pay premium rates.
Use supplemental channels
Consider smaller, niche channels to complement major networks based on your audience.
Leverage addressable TV
Use data to target households via cable/satellite boxes for greater precision.
Test different ad lengths
Evaluate impact of 15 sec, 30 sec and 1 minute ads based on campaign objectives.
Splurge on production quality
High quality creative helps grab attention amid heavy competition for eyeballs. Invest in slick production.
Leverage cross-channel packages
TV stations offer digital and out-of-home add-ons. Bundle for greater exposure at discounted rates.
Work with a media buying agency
An experienced Israeli media agency can help optimize your TV ad buying and targeting.
Television remains a crucial element in Israel for building brand awareness and reach.
Newspaper & Magazine Ads Target Specific Audiences
Though print ads are declining, newspapers and magazines in Israel can still be useful:
Choose publications by demographics
Look at age, income and other reader attributes to find the best fit.
Leverage industry-specific magazines
Target B2B ads via trade publications for your industry.
Consider geographic editions
Tailor copy and offers for different geographic zones.
Compare cost efficiency
Measure cost per lead or conversion to optimize spend across print titles.
Test various ad units
Play with size, color and placement for standout value.
Negotiate added value
Request editorial features for more impact.
Print lacks the mass reach of TV, but remains a useful component in reaching certain demographics.
Radio Delivers Local & National Exposure
Here are tips for effectively utilizing radio in your media mix:
Snag drive-time slots
Target prime commutes in morning and afternoon for maximum reach.
Mix national with local
Use national networks plus leading regional stations.
Hammer home your message
Use frequent spots to increase memorability given fleeting nature of radio.
Sponsor relevant shows
Match content to your brand, like parenting or finance programs.
Run contest and promotions
Leverage on-air giveaways to drive tune-in.
Use talent endorsements
Popular hosts can boost brand affinity. Seek creative integrations.
Measure online lift
See if radio drives web traffic and social chatter.
While less glamorous than TV, radio offers cost-efficient reach.
The Rise of Digital Advertising in Israel
Digital channels are taking on greater prominence in Israel’s marketing mix:
Search Advertising
- Bid on relevant keywords across Google, Bing and Yahoo Gemini.
- Target local audiences via location modifiers and geography settings.
- Test search partners like Google Shopping for product promotions.
Social Media Marketing
- Focus spend on Facebook, Instagram and LinkedIn.
- Carefully target based on demographics, interests and behaviors.
- Utilize video ads on TikTok and YouTube.
- Sponsor influencers to tap into their audience.
Display & Programmatic
- Purchase banners on major local publishers.
- Use real-time bidding platforms to find target users.
- Remarket via banners to previous site visitors across the web.
With heavy internet use, digital channels are key for Israeli brands.
Tips for Advertising in Israel by Industry
Certain tips apply when advertising in specific Israeli industry sectors:
CPG & Retail
CPG & Retail
- Sponsor leading shopping websites
- Promote on supermarket and pharmacy review sites
- Run product placement ads in recipe and parenting portals
- Advertise new products on deal sites like Groupon
- Target city populations for location-based mobile ads
Tech B2B
- Sponsor and exhibit at major tech events
- Buy banners on tech news sites like CTech and Calcalist
- Promote webinars on LinkedIn to tech workers
- Retarget professionals via content marketing
- Partner with key tech influencers and bloggers
Finance
- Sponsor business and finance sections of major newspapers
- Run video ads on investment and personal finance sites
- Advertise in financial magazines and portfolios
- Promote wealth management ads on satellite TV channels
- Target affluent populations via digital banners
Healthcare
- Advertise prestigious clinics in lifestyle magazines
- Promote content on vertical health portals
- Sponsor medical conferences and events
- Run LinkedIn ads targeted to medical professionals
- Display clinical trial ads on niche health communities
Certain verticals like tech and finance warrant tailored strategies.
Effective Advertising for Different Business Sizes in Israel
Ads in Israel can work for companies both big and small:
Shoestring Budget
- Stick to digital channels only
- Run Google Ads campaigns targeted locally
- Build social presence via Facebook Business
- Sponsor influencers for contests and giveaways
- Display geo-fenced mobile banners
- Promote on Groupon and deals sites
Medium Sized Companies
- Add select TV spots during off-peak and on cable
- Sponsor radio show segments
- Buy print ads in community newspapers
- Display banners on niche industry sites
- Experiment with LinkedIn sponsored content
- Hire PPC management expertise
Larger Corporations
- Launch TV campaigns with primetime spots
- Blanket top websites with media banners
- Dominate key ad positions in print
- Run YouTube masthead ads
- Sponsor marquee events and conferences
- Conduct large-scale influencer campaigns
Bigger budgets allow a broader media mix, but even startups can activate low-cost digital options.
Tips for Measuring and Optimizing Campaigns
To maximize your ad ROI in Israel:
Track campaign KPIs
Monitor metrics like clicks, leads, sales based on campaign goals.
Leverage insights tools
platforms like Google Analytics to uncover trends.
A/B test creatives
See which ad versions perform best across platforms.
Review audience data
Optimize targeting as you learn more about your customers.
Calculate cost per conversion
Identify your most cost-efficient platforms and placements.
Run multivariate tests
Experiment with different message combinations simultaneously.
Monitor in real-time
Use dashboards to get instant campaign insights.
Measure incrementality
Use control groups to assess ad impact over non-exposed groups.
Continuous optimization is crucial to trim waste and boost advertising impact.
Partnering with a Local Agency is Key
To navigate Israel’s unique advertising ecosystem, partnering with the right local agency can prove invaluable:
Insider know-how
Agencies stay on top of the latest trends and opportunities.
Results-driven expertise
They employ proven strategies tailored specifically for the Israeli market.
Creative edge
Top agencies produce cutting-edge ads optimized for local audiences.
Media relationships
Agencies bring connections for better rates and placements.
Objective guidance
They provide unbiased recommendations untainted by media incentives.
Turnkey execution
They handle all aspects of your campaign from concept to production.
Don’t go it alone in Israel without tapping local market expertise.
Overcoming Challenges of Advertising in Israel
While advertising in Israel brings big opportunities, marketers should also be aware of potential hurdles:
Fragmented audiences
Israel’s population is segmented across Jewish and Arab sectors as well as religious, secular and ethnic divides. Different targeting strategies may be required.
Regulatory requirements
Some restrictions apply around areas like testimonials and use of language. Agencies keep abreast of guidelines.
Higher production costs
Relatively high production expenses in Israel mean TV ads and quality content require bigger budgets.
Limited local data
Israel lacks the breadth of consumer data and advanced targeting prevalent in larger markets.
Shorter buying cycles
Media buying happens on a shorter cycle, requiring quick turnarounds.
With some adjustments, the obstacles of advertising in Israel can be effectively navigated.
Key Takeaways for Advertising in Israel
To recap some top tips:
- Television remains a core medium despite digital growth.
- Carefully evaluate major publishers and portals for your digital activity.
- Use radio creatively to complement campaigns through sponsorships and promotions.
- Employ advanced targeting options for search and social media.
- Tailor strategies to your specific industry.
- Don’t underestimate the value of an experienced local agency.
- Continually track campaign data and optimize accordingly.
- Prepare for some unique aspects of the Israeli market.
Approaching advertising in Israel systematically with realistic expectations can open up major new opportunities to grow your brand and business.
With these best practices in hand, you’re equipped to tackle advertising in the Israeli market effectively. Feel free to reach out if you need any help bringing your Israel advertising strategy to life. We’re here to help get your campaigns up and running successfully.
Israel has a thriving advertising industry, with many options to promote your business locally. However, advertising in Israel comes with its own intricacies that require careful planning and strategic execution.
In this comprehensive guide, we’ll explore the best practices for advertising in the Israeli market, along with tips tailored for different industries and budgets.
Getting to Know the Israeli Advertising Landscape
Israel’s advertising industry is highly developed, especially in major cities like Tel Aviv and Jerusalem. Here are some key facts and figures:
- Total ad spend in 2021 reached over 5 billion ILS, with 2.6 billion ILS in digital ads.
- Television remains the top medium, capturing 36% of spend. But digital ads are rapidly growing at around 15% per year.
- The leading sectors for ad spend are finance, telecom, and technology.
- Israelis are heavy internet and mobile users, spending an average of 10 hours online per day.
- Major publishers include Keshet, Channel 12, Ynet, and Walla. Main broadcasters are Keshet and Reshet.
- The population is concentrated in urban centers like Tel Aviv, Jerusalem, Haifa and Beer Sheva.
As you can see, Israel provides a vibrant mix of traditional and digital advertising opportunities. Now let’s explore effective strategies for key media.
TV Advertising for Maximum Reach in Israel
Television remains the dominant advertising medium in Israel despite digital growth. Here are tips for successful TV campaigns:
Choose the right mix of channels
Look at ratings and target specific demographics on channels like Keshet, Reshet, Channel 12, etc.
Primetime spots drive the most reach
Bid for spots during peak evening hours from 7-11PM. But be ready to pay premium rates.
Use supplemental channels
Consider smaller, niche channels to complement major networks based on your audience.
Leverage addressable TV
Use data to target households via cable/satellite boxes for greater precision.
Test different ad lengths
Evaluate impact of 15 sec, 30 sec and 1 minute ads based on campaign objectives.
Splurge on production quality
High quality creative helps grab attention amid heavy competition for eyeballs. Invest in slick production.
Leverage cross-channel packages
TV stations offer digital and out-of-home add-ons. Bundle for greater exposure at discounted rates.
Work with a media buying agency
An experienced Israeli media agency can help optimize your TV ad buying and targeting.
Television remains a crucial element in Israel for building brand awareness and reach.
Newspaper & Magazine Ads Target Specific Audiences
Though print ads are declining, newspapers and magazines in Israel can still be useful:
Choose publications by demographics
Look at age, income and other reader attributes to find the best fit.
Leverage industry-specific magazines
Target B2B ads via trade publications for your industry.
Consider geographic editions
Tailor copy and offers for different geographic zones.
Compare cost efficiency
Measure cost per lead or conversion to optimize spend across print titles.
Test various ad units
Play with size, color and placement for standout value.
Negotiate added value
Request editorial features for more impact.
Print lacks the mass reach of TV, but remains a useful component in reaching certain demographics.
Radio Delivers Local & National Exposure
Here are tips for effectively utilizing radio in your media mix:
Snag drive-time slots
Target prime commutes in morning and afternoon for maximum reach.
Mix national with local
Use national networks plus leading regional stations.
Hammer home your message
Use frequent spots to increase memorability given fleeting nature of radio.
Sponsor relevant shows
Match content to your brand, like parenting or finance programs.
Run contest and promotions
Leverage on-air giveaways to drive tune-in.
Use talent endorsements
Popular hosts can boost brand affinity. Seek creative integrations.
Measure online lift
See if radio drives web traffic and social chatter.
While less glamorous than TV, radio offers cost-efficient reach.
The Rise of Digital Advertising in Israel
Digital channels are taking on greater prominence in Israel’s marketing mix:
Search Advertising
- Bid on relevant keywords across Google, Bing and Yahoo Gemini.
- Target local audiences via location modifiers and geography settings.
- Test search partners like Google Shopping for product promotions.
Social Media Marketing
- Focus spend on Facebook, Instagram and LinkedIn.
- Carefully target based on demographics, interests and behaviors.
- Utilize video ads on TikTok and YouTube.
- Sponsor influencers to tap into their audience.
Display & Programmatic
- Purchase banners on major local publishers.
- Use real-time bidding platforms to find target users.
- Remarket via banners to previous site visitors across the web.
With heavy internet use, digital channels are key for Israeli brands.
Tips for Advertising in Israel by Industry
Certain tips apply when advertising in specific Israeli industry sectors:
CPG & Retail
- Sponsor leading shopping websites
- Promote on supermarket and pharmacy review sites
- Run product placement ads in recipe and parenting portals
- Advertise new products on deal sites like Groupon
- Target city populations for location-based mobile ads
Tech B2B
- Sponsor and exhibit at major tech events
- Buy banners on tech news sites like CTech and Calcalist
- Promote webinars on LinkedIn to tech workers
- Retarget professionals via content marketing
- Partner with key tech influencers and bloggers
Finance
- Sponsor business and finance sections of major newspapers
- Run video ads on investment and personal finance sites
- Advertise in financial magazines and portfolios
- Promote wealth management ads on satellite TV channels
- Target affluent populations via digital banners
Healthcare
- Advertise prestigious clinics in lifestyle magazines
- Promote content on vertical health portals
- Sponsor medical conferences and events
- Run LinkedIn ads targeted to medical professionals
- Display clinical trial ads on niche health communities
Certain verticals like tech and finance warrant tailored strategies.
Effective Advertising for Different Business Sizes in Israel
Ads in Israel can work for companies both big and small:
Shoestring Budget
- Stick to digital channels only
- Run Google Ads campaigns targeted locally
- Build social presence via Facebook Business
- Sponsor influencers for contests and giveaways
- Display geo-fenced mobile banners
- Promote on Groupon and deals sites
Medium Sized Companies
- Add select TV spots during off-peak and on cable
- Sponsor radio show segments
- Buy print ads in community newspapers
- Display banners on niche industry sites
- Experiment with LinkedIn sponsored content
- Hire PPC management expertise
Larger Corporations
- Launch TV campaigns with primetime spots
- Blanket top websites with media banners
- Dominate key ad positions in print
- Run YouTube masthead ads
- Sponsor marquee events and conferences
- Conduct large-scale influencer campaigns
Bigger budgets allow a broader media mix, but even startups can activate low-cost digital options.
Tips for Measuring and Optimizing Campaigns
To maximize your ad ROI in Israel:
Track campaign KPIs
Monitor metrics like clicks, leads, sales based on campaign goals.
Leverage insights tools
platforms like Google Analytics to uncover trends.
A/B test creatives
See which ad versions perform best across platforms.
Review audience data
Optimize targeting as you learn more about your customers.
Calculate cost per conversion
Identify your most cost-efficient platforms and placements.
Run multivariate tests
Experiment with different message combinations simultaneously.
Monitor in real-time
Use dashboards to get instant campaign insights.
Measure incrementality
Use control groups to assess ad impact over non-exposed groups.
Continuous optimization is crucial to trim waste and boost advertising impact.
Partnering with a Local Agency is Key
To navigate Israel’s unique advertising ecosystem, partnering with the right local agency can prove invaluable:
Insider know-how
Agencies stay on top of the latest trends and opportunities.
Results-driven expertise
They employ proven strategies tailored specifically for the Israeli market.
Creative edge
Top agencies produce cutting-edge ads optimized for local audiences.
Media relationships
Agencies bring connections for better rates and placements.
Objective guidance
They provide unbiased recommendations untainted by media incentives.
Turnkey execution
They handle all aspects of your campaign from concept to production.
Don’t go it alone in Israel without tapping local market expertise.
Overcoming Challenges of Advertising in Israel
While advertising in Israel brings big opportunities, marketers should also be aware of potential hurdles:
Fragmented audiences
Israel’s population is segmented across Jewish and Arab sectors as well as religious, secular and ethnic divides. Different targeting strategies may be required.
Regulatory requirements
Some restrictions apply around areas like testimonials and use of language. Agencies keep abreast of guidelines.
Higher production costs
Relatively high production expenses in Israel mean TV ads and quality content require bigger budgets.
Limited local data
Israel lacks the breadth of consumer data and advanced targeting prevalent in larger markets.
Shorter buying cycles
Media buying happens on a shorter cycle, requiring quick turnarounds.
With some adjustments, the obstacles of advertising in Israel can be effectively navigated.
Key Takeaways for Advertising in Israel
To recap some top tips:
- Television remains a core medium despite digital growth.
- Carefully evaluate major publishers and portals for your digital activity.
- Use radio creatively to complement campaigns through sponsorships and promotions.
- Employ advanced targeting options for search and social media.
- Tailor strategies to your specific industry.
- Don’t underestimate the value of an experienced local agency.
- Continually track campaign data and optimize accordingly.
- Prepare for some unique aspects of the Israeli market.
Approaching advertising in Israel systematically with realistic expectations can open up major new opportunities to grow your brand and business.
With these best practices in hand, you’re equipped to tackle advertising in the Israeli market effectively. Feel free to reach out if you need any help bringing your Israel advertising strategy to life. We’re here to help get your campaigns up and running successfully.