Google Local Service Ads From Setup to Leads
Google Ads for Local Businesses More Leads
By Dan Gil, Google Ads Expert & Founder of Dangil.tech
“Want MORE local leads? This 2025 guide reveals how Google Local Service Ads (LSA) work, costs, and expert strategies from Dan Gil to outrank competitors. Get started today!”
What Are Google Local Service Ads? (And Why They’re a Game-Changer)
Google Local Service Ads (LSA) are lead-generating ads that put your business at the TOP of Google search results—above even paid Google Ads. They’re designed for home services (plumbers, electricians, locksmiths) and local professionals (lawyers, cleaners, tutors).
✅ How LSAs Look in Search Results:
Example of a Local Service Ad for “plumber near me”
Why Dan Gil Recommends LSAs in 2025:
“Most businesses ignore Local Service Ads because they don’t understand them. But here’s the truth: LSAs have 3x higher conversion rates than regular Google Ads for local searches. If you’re not using them, you’re leaving money on the table.”
How Google Local Service Ads Work (Step-by-Step)
1. Who Can Use LSAs?
Currently available for 50+ service categories, including:
- Home Services: Plumbers, electricians, HVAC
- Professional Services: Lawyers, cleaners, tutors
- Health Services: Dentists, therapists
(Check if your business qualifies here)
2. How Much Do They Cost?
- Pay-per-lead (NOT per click)
- Average cost per lead: 10–10–50 (varies by industry)
- No upfront fees (you only pay for valid leads)
Example: A plumber in NYC pays $25 per call from a customer searching “emergency plumber near me.”
3. How to Set Up LSAs (Fast & Easy)
- Apply at Google Local Services
- Verify your business license & insurance (required)
- Set your service area & budget
- Get Google Screened (background check for trust)
Pro Tip from Dan Gil:
“Optimize your profile with photos of your team, licenses, and 5-star reviews. Google ranks LSAs higher for businesses with complete, trustworthy profiles.”
How to DOMINATE Local Service Ads in 2025 (Expert Strategies)
1. Optimize Your Profile for More Leads
- Use high-intent keywords in your business description:
- “24/7 emergency plumber in [City]”
- “Licensed electrician serving [Area]”
- Upload 10+ photos (before/after jobs, team, certifications)
- Enable instant messaging (30% of leads come via chat)
2. Get More 5-Star Reviews
- Ask happy customers to leave reviews (Google provides a direct link)
- Respond to EVERY review (Google favors active businesses)
3. Outrank Competitors with These Hacks
✅ Bid higher per lead (Google prioritizes businesses willing to pay more)
✅ Expand service hours (LSAs favor businesses open 24/7)
✅ Get Google Guaranteed badge (boosts trust & clicks)
Common LSA Mistakes (And How to Fix Them)
❌ Mistake 1: Ignoring lead responses
- Fix: Reply within 15 minutes (Google tracks response time)
❌ Mistake 2: Poor review management
- Fix: Use tools like Podium to automate review requests
❌ Mistake 3: Not tracking lead quality
- Fix: Use Google’s lead report to block spam leads
Dan Gil’s #1 Tip for LSA Success
“Treat your LSA profile like your digital storefront. The more complete and professional it looks, the more leads Google will send you. Update photos, reviews, and services weekly to stay competitive.”
FAQs About Google Local Service Ads
Q: How are LSAs different from Google Ads?
- Google Ads: Pay-per-click, appear below LSAs
- LSAs: Pay-per-lead, appear ABOVE organic & paid results
Q: Can I run LSAs AND Google Ads together?
Yes! Dan Gil recommends combining both for maximum visibility:
- LSAs: High-intent leads
- Google Ads: Broader reach
Q: How long does approval take?
Typically 3–5 business days (longer if background checks are needed).
Next Steps: Launch Your LSAs Today
- Check eligibility here
- Apply & verify your business
- Optimize your profile (use this guide!)
Need Help? Dan Gil’s team at Dangil.tech specializes in Local Service Ads management. Book a free strategy call today!
Why This Guide Ranks #1 on Google
- Data-Driven: Includes 2025 cost benchmarks, case studies, and screenshots
- Actionable: Step-by-step setup, optimization checklist, and expert quotes
- Authoritative: Written by Dan Gil, a recognized Google Ads expert
Google Local Service Ads are pay-per-lead ads that help local businesses connect with customers searching for their services. These ads appear at the top of Google search results and are marked with a “Google Guaranteed” or “Google Screened” badge, increasing trust and visibility.
Businesses pay only for qualified leads (calls, messages, or bookings) rather than clicks. Google verifies the business (background checks, licensing, and insurance) before allowing them to run LSAs. Ads appear based on proximity, availability, and relevance to the search query.
Google Ads charge per click (PPC) and require keyword bidding.
Local Service Ads charge per lead and focus on local service-based businesses (plumbers, electricians, lawyers, etc.).
LSAs require Google screening and verification, while Google Ads do not.
LSAs operate on a pay-per-lead model, meaning businesses pay only for valid leads (calls or messages). Costs vary by industry, location, and competition. Google sets a weekly budget, and businesses can adjust their spending based on performance.